Demi Lovato releases new album, uses pronoun switch for free press ( again )

The LGBT community is being used again by an opportunistic narcissist who seems to switch her pronouns every time she's got a new album out

Singer Demi Lovato has released her eighth studio album entitled ‘Holy Fvck’, and while I personally couldn’t care less, I did notice something rather odd about the timing since just a few weeks ago. Lovato was making headlines on social media when she re-adopted ‘she/her’ pronouns to be used interchangeably with ‘they/them’ pronouns, because one set just isn’t enough. So the question becomes — did Lovato employ a strategy by making headlines with the pronoun switch, knowing full well that any celebrity adopting LGBT philosophies and aspects always gets a lot of press? It’s a valid question, and there is precedence to it, from Lovato herself.

Of course, I’m talking about the release of her seventh studio album, entitled ‘Dancing with the devil… the art of starting over’ which no one — especially myself — seemed to care about, either, as it only sold 38,000 units. That’s a far cry from Lovato’s first 6 albums, which averaged a respectable sales average of approximately 432,000 units. It seemed Lovato’s star had gone out, as it had been over three years since her last album release — a hiatus exacerbated by a drug overdose that proved nearly fatal for her. Don’t get me wrong — I’m certainly not getting on her for the drug overdose or the fallout from that. Again, it’s none of my business. What I have a problem with is the fact that, in light of those sluggish album sales, she came out as nonbinary a little over a month later and made headlines by switching her pronouns at the time to ‘they/them’. Once is a coincidence, twice is a strategy.

It seems, though, that Lovato has revised the strategy this time around and changed her pronouns a few weeks before dropping a new album. The last time she employed the strategy, it seemed to be a last-ditch effort to get people to remember that she exists so maybe they will buy her album. From the dismal numbers compared to previous releases, the strategy didn’t work. Maybe frontloading the pronouns this time around will have a better result, who knows.

Either way, these desperation tactics are common for fading stars, especially one who never recovered from that guy burning her on X-Factor over her use of autotune, and Britney Spears got offended by proxy on behalf of her fellow garbage pop colleague since she couldn’t carry a tune in a bucket without autotune. I hate that show, but that’s a nice clip, anyway. Two discarded child stars just looking for a camera to try and cling to relevance is both hilarious and sad to watch, but I digress.

I wish Demi Lovato luck, and remember kids — don’t do drugs, or you might end up like this:

Kirk Douglas called, he wants his chin back. Stop using cheap tactics to try and reignite a dead career.

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